When J.C., a bench jeweler,and Debb, a national jewelry chain store manager, met, they combined their talents and opened the first store in 1998. Their hard work and attention to customer service filled a niche and compelled J.C. and Debb to expand. Their original St. Louis store has since doubled in size and is now joined by two metro-east locations.
Debb’s son Ryan had just graduated from high school when the first store opened. Ryan apprenticed under J.C. to become a bench jeweler. He caught on quickly, keeping up with all the latest technology and becoming a highly sought after jeweler in the St. Louis area with his CAD design abilities.
Debb managed multi million dollar national chain jewelers for 16 years learning what customers liked and disliked about the stores. One thing she was adamant about was taking all the good from each company and incorporating it with all the things the stores wouldn’t offer and create the perfect jewelry store.